Multimedia is a form that consist of using, text, audio , still images, animations, video footage and interactivity. This form is prevalent on the internet and most web pages will have a combination of these types of form to make it engaging with their audiences. When is comes to advertising and marketing, multimedia continues to reach to wider audiences and gets them to inspect websites that might interest them.

It is important for a website's appearance to be good however it has to operate efficiently and by interlinking multimedia is the difference to make it successful or not. Each element in web media is important as it supports each other in order for the website to operate at high standards.

Multimedia is not just for the web, it can be seen through, other electronic devices and is a common encounter in our lives through, social media, email, and work. By having multimedia in your work it allows the user to be able to consume it in small proportions, without having to read text heavy information. Using multimedia helps to gain the attention of the user, because there is video and images on the page it becomes interesting to wonder the page and not boring to look at long body paragraphs. Visual elements such as infographics,videos and interactive content helps makes the user time at the website more engaging and fun